User Experience
I am passionate about putting people first in everything I do. The more digital, remote, and virtual the world becomes, the more we have to prioritize the humans we are designing for. The user experience is often the first, and sometimes only, impression you get to make.
Branding
I look at brands and see a world of personalities, as unique and interesting as the faces of the people all around us. Your brand should tell your story and reflect how your audience feels about you. It’s more than graphic design, but that is the most fun part!
Strategy
I don’t know if strategy is more of an art or a science, but I do know it is what separates the reactive from the proactive and positions brands to take hold of their goals. Strategic planning and vision can create a strong foundation on which to build an organization or a project, and guide teams through difficult times.
Design Thinking
It all begins with an idea. Whether launching a business or creating a website, designing your idea around the end user will yield better outcomes. This human-centered design approach allows you to identify real problems and explore real solutions while testing your ideas with empathy and measurable goals in mind.
Product Management
Delivering digital products is not always as easy as it seems it should be. Complex projects require organization, resilience and agile problem-solving so that you can navigate your way to a product that you can test and improve. A willingness to iterate as you go brings faster results and more flexibility.
Messaging
The right words can authentically connect with a person in a way that makes a lasting impact – many of your favorite personal memories might be what someone said. Storytelling and empathic marketing are keys that unlock the ability of a brand to connect with the human experience.
CliftonStrengths®
Strategic
An agile decision-maker who naturally anticipates scenarios and spots relevant patterns and issues to weigh options and determine the best path forward. Learn more
Deliberative
A thorough and conscientious contributor who can anticipate obstacles and knows how to reduce risks and prevent problems from arising. Learn more
Relator
Naturally forms genuine and mutually rewarding 1:1 relationships and authenticity builds close, long-lasting connections that foster trust and confidence. Learn more
Connectedness
Building bridges between people and groups, and helping others find meaning by looking at the bigger picture and providing a sense of stability in the face of uncertainty. Learn more
Individualization
Notices and appreciates each person’s unique characteristics. Adept at understanding the qualities of individuals and helping people work together productively. Learn more